Product information has always been a key element of the marketing mix for manufacturers of Mechanical, Electrical and Plumbing (MEP) products.
Traditionally this has been in the form of printed catalogues supported by advertising in trade magazines and merchandising. Many manufacturers still use these methods successfully but there is an increasing realisation that the real power now lies in effective use of digital product information (or content).
The key word is “effective”. The cost of creating, managing and distributing digital content can be significant and with an ever growing choice of digital media how should a manufacturer select the most cost effective option?
Download our guide for more information.